Creating websites that turn visitors into customers
Your website is the corner stone of your marketing efforts.
No one will do business with you these days without checking out your website first.
Therefore having a high quality website which converts visitors to enquirers and customers is an absolute must.
Most websites are virtually useless.
They are designed to look nice but have no marketing input – they don’t answer the questions that visitors are looking for answers to.
I plan and write websites in order to make visitors take action to achieve your objectives.
The process for creating an impactful and powerful website is:
- Agreeing the objectives for the site and what action you want your visitors to take.
- Working with you to create your customer proposition – the key messages that will keep visitors on the site and make them take action.
- Agreeing what functionality you want/need on your site
- Download/auto responder series
- Live chat
- On line sales
- Planning the pages you need on the site
- Identifying key words and writing the text
- Briefing a website designer
- Design input and approvals process
- The website goes live and new prospects are attracted to your business