Who doesn’t want to drive more traffic to their website?
I’ve helped many website owners to achieve their higher traffic goals. But I also know it can be challenging for a layman.
Knowing where to start and what to do can feel overwhelming at first.
But the truth is that you only need to consider a few things. It’s perfecting them that can take time and effort.
Optimise Website Content
You’ve probably already heard of SEO. You might have the best site in the world, but if no one visits, it’s useless.
Optimising your website for search engines means you have a higher chance of being found through them.
Are you adding alt text to images? Are you writing meta descriptions? Do you have internal links in your website or blog?
Look at what you have now.
If you’re missing out on any of these, you’ll want to start doing them right now.
Social media is important.
It’s one of the most used methods to increase website traffic, and it’s easy to see why.
It creates engagement, allows you to promote your content, and lets you interact with your audience.
Learn to tailor your approach to each social platform too. Twitter requires small, snappy posts. LinkedIn lets you write articles that showcase your expertise in your field.
Choose the best social channels for you and focus on delivering relevant content and great posts.
A great way of getting your name out there.
Guest blogging (on a reputable site) can help to drive relevant traffic to your website and help build your brand.
If the host site has a high ranking and a lot of visitors, you can use them to direct traffic to your own site by providing a link to it.
Do Email Marketing
An important part of promoting your website is email marketing.
Attract new customers and keep your current ones by sending out newsletters and emails blasts that can result in a spike in your traffic.
Don’t overdo it, as people might think you’re spamming them.
Send marketing emails when you have something to say, a special event going on, a new service, or a discounted product to sell.
Are you happy with the traffic your website is getting? Do you want more?
Focusing on these tasks take time and effort. If you’re unsure how to do them or prefer professional help, contact me on email@example.com or ring me on 01483 200387.