I received an email last week about a smartphone app called Chatbooks.
What’s clever about Chatbooks is that it takes your pictures from your phone via your Instagram or Facebook account and makes them up into photo albums.
Now while it all sounds very clever and convenient it isn’t the service that I want to talk about but the promotional video.
Not only is the video amusing and engaging but it uses so many classic marketing techniques that I want to use it as a bit of a case history.
You can watch the video below:
So what can we learn from it?
It follows the classic copywriting approach:
It identifies the initial pain – the fact that making photo albums is very time consuming and that busy mothers don’t have the time.
It then agitates the problem by highlighting the costs and formatting difficulties of traditional photo albums.
Then, of course, it provides the solution in the form of Chatbooks.
- Precise Targeting
Accurate targeting is vital to the success of your marketing.
The video is absolutely clear on who it wants to target – busy, frazzled mothers.
- Everything’s Easy
The easier you make something sound, the greater chance you have of selling it.
Chatbooks is shown to be very easy and quick to install and setup.
To communicate your message, you have to engage your audience. I was totally engaged and watched it all the way through.
- Money Back Guarantee
If you can guarantee your product, you remove the risk for your customers. Taking away the risk via a guarantee can massively grow your sales.
- Call to Action
You need to tell your audience what to do next. This video both tells you and shows you exactly what they want you to do and even spells out that it’ll take you no longer than 30 seconds to do it.
These are the kind of elements that I use for my clients in order to produce standout marketing that generates loads of enquiries and new customers.