There are many different marketing channels to communicate with your audience.
A key one is email marketing.
Email marketing offers many benefits for your business. It helps you to build relationships with your audience, provide valuable content and demonstrate your expertise.
There are many factors that make email marketing so important.
The Three Successful Elements
There are three elements for email marketing to be successful:
- The subject line – more impactful subject lines increase open rates.
- The structure – does the content keep you involved or engaged?
- The call to action – is the action stated clearly and expressed in a way which encourages the recipients to take action?
It’s Affordable and Immediate
Email marketing is highly affordable.
Email marketing allows business owners to reach thousands of consumers which is great for small business owners on a budget.
It’s immediate – you press send and shortly afterwards it’s in your audience’s inbox.
Email marketing may be an old tactic but it remains a vital one.
Increases Brand Awareness
Social media isn’t the only marketing platform that contributes to a company’s brand awareness.
Having a customer’s email address means one thing; they showed interest in your business.
Using email marketing to promote your brand gives you the ability to increase this interest level.
Easy to Measure
Email marketing is easy to measure.
Most proprietary systems have tools which track what happens after sending out your email campaign, such as delivery, unsubscribe and open rates.
This gives you a better understanding of your email marketing and the levels of success.
It allows you to see what works and what doesn’t.
Email marketing allows you to get insights into your initiatives, which is key to improvement and success.
Staying in Contact with Your Audience
Providing informative, non spammy emails enables you to build positive relationships with the recipients so increasing loyalty to your business.
A Personal Approach
Social media offers many benefits to your business but there are customers who may not use social media.
Providing a personal approach via email can help nurture campaigns increasing their effectiveness.
Email marketing is still a highly effective channel which all businesses should be using.