In the age of Facebook, Twitter and other social media platforms, information is instant. Customers can find out anything about you in seconds – something which can be good or bad.
Your website is the cornerstone of your marketing collateral. No one is going to do business with you until they’ve checked you out online.
Getting new customers and clients should be easy. But only if you’ve got what it takes. And what does it take? It takes a system.
As a marketing consultant in Surrey, a key marketing question I am often asked is: ‘How can I reduce my website’s bounce rate?’ Just as a reminder – the bounce rate is where visitors come to your site and then leave (bounce off) immediately. What you want, of course, is for them […]
Email marketing is still one of the most effective marketing channels. It’s highly targeted It’s immediate It’s very cheap It enables you to build up relationships over time. All small businesses should be doing it. But ………. Open rates can be very low. Emailing a warm list is likely to give you […]
Sometimes in marketing, it can feel like it’s just a matter of being in the right place at the right time (or the wrong time for that matter). Surely half the time it’s just a case of informed guesswork, right? Well, for some people, that may well be the case, but it’s not a good […]
My son Sam watches quite a lot of films and I have to admit his taste in movies isn’t exactly highbrow. His favourite of all time is probably the Back To The Future series. Apparently, he’s seen all three at least 10 times each. Where did we go wrong? I’ve seen the […]
Marketing these days can be divided into two camps – attraction or interruption marketing. Attraction marketing is when you put your information out there usually online and people looking for your services find you.
Leads are the oxygen which keeps your business alive.
Even in this digital age, words are the most important element of your marketing materials.
SEO is an essential tool to the success of your website and therefore your business.
Evergreen content is a term that you may have heard before. Many people talk about it and the benefits it can offer. But what exactly is evergreen content? And why should you invest in it?
There are many benefits to having your own business blog. As you can see from my regular blog updates, I’m a big believer in blogging! Not only is it a great way to communicate with your customers, it’s also useful for displaying your authority in your industry not to mention that Google loves fresh content […]
As a nation, us Brits have always been very creative. Whether that’s the incredible inventions that have come out of these tiny islands or the creativity of our marketing and advertising. I always cringe when I see ads on TV that have been created for other European markets and then used here. They’re […]
So we’re now well into 2017 and hopefully you’ve got a multitude of marketing opportunities. But, how do you ensure your marketing plan is both right and achievable?
Your website is the absolute foundation stone of your marketing efforts. Prospects will always check you out online before they do business with you, even if that’s just to endorse their existing impressions.
Have you ever seen that TV programme “The Worst Jobs In History”. Ye Gods the hideous things some people have had to do to survive – collecting plague victims, leech collector or even Groom of the Stool – I won’t explain that but it doesn’t relate to the four-legged variety. Even today there […]
Here at BDA, I am dedicated to creating powerful, effective and well-thought through marketing campaigns. However, there are quite a few misconceptions as to what this entails. Lots of buzzwords – holistic marketing, data-driven content, influencer marketing etc etc only serve to confuse and intimidate people and can confuse the whole marketing process for the […]
There is an on-going debate in lead generation marketing: Should you educate all the time or is it OK to sell once in a while? The fact is when you send useful, informative content to your list, you’re doing 3 things at once: Proving your expertise – demonstrating that you know what you’re […]
A classic mistake that many companies make is to do a short burst of marketing, not get the results they hoped for and so stop.