Digital marketing offers a whole world of opportunities. But the fact is that very few businesses successfully utilise the internet successfully. So what are the mistakes that you should ensure you’re not making? #1 – They Are Not Building an Opted-In List Over 99% of visitors leave websites without taking action. […]
Who doesn’t want to drive more traffic to their website? I’ve helped many website owners to achieve their higher traffic goals. But I also know it can be challenging for a layman.
There are many different marketing channels to communicate with your audience. A key one is email marketing. Email marketing offers many benefits for your business. It helps you to build relationships with your audience, provide valuable content and demonstrate your expertise. There are many factors that make email marketing so important.
I received an email last week about a smartphone app called Chatbooks. What’s clever about Chatbooks is that it takes your pictures from your phone via your Instagram or Facebook account and makes them up into photo albums. Now while it all sounds very clever and convenient it isn’t the service that I […]
At the beginning of August, my family and I were in Edinburgh for the first two days of the Fringe Festival. It really is an amazing event – over 3000 different shows over the course of a month. The big difficulty is deciding what shows to go and see as you’ve absolutely no […]
I’ve recently started working with a lovely new client called Becca. She currently has a tiny business where she provides cleaning and companionship services for elderly people and she wants to grow it.
We’re going away in a couple of weeks. Although my kids are all in their twenties with busy lives they all still come which I absolutely love. One thing I don’t love is sorting out travel insurance.
So here we are in late August. The kids are still off school and half the world is on the beach. I regularly hear people saying that it’s not worth doing too much marketing as so many people are away. Not surprisingly I don’t buy that one but if that’s your opinion […]
Just like your home page, blogs are an important tool for the success of your business. Even though blogs have been around for years, people still have a lot of misconceptions about them. They’re too hard to write, some will say, or I have nothing to blog about, others complain. Working as a marketing consultant […]
Football – some people love it and others hate it. As they say “it’s a funny old game”. When you come to think about it there are a lot of similarities between football and marketing – let me explain. Consistency Football teams are always looking for consistency. Being great one week and rubbish the […]
The political turmoil in the UK over the last few months has been remarkable. The lessons for business are obvious here. If you offer your customers what they want to buy, they will reward you with their custom. If, however, you offer them what you want to sell them, they may go elsewhere […]
Being a politician is very similar to being a business owner in many ways – the main difference being that we call our supporters customers and they call their supporters voters.
I think the global political situation recently can be compared to the political situation we’ve seen in the UK, the US and France recently.
In the age of Facebook, Twitter and other social media platforms, information is instant. Customers can find out anything about you in seconds – something which can be good or bad.
Your website is the cornerstone of your marketing collateral. No one is going to do business with you until they’ve checked you out online.
Getting new customers and clients should be easy. But only if you’ve got what it takes. And what does it take? It takes a system.
As a marketing consultant in Surrey, a key marketing question I am often asked is: ‘How can I reduce my website’s bounce rate?’ Just as a reminder – the bounce rate is where visitors come to your site and then leave (bounce off) immediately. What you want, of course, is for them […]
Email marketing is still one of the most effective marketing channels. It’s highly targeted It’s immediate It’s very cheap It enables you to build up relationships over time. All small businesses should be doing it. But ………. Open rates can be very low. Emailing a warm list is likely to give you […]
Sometimes in marketing, it can feel like it’s just a matter of being in the right place at the right time (or the wrong time for that matter). Surely half the time it’s just a case of informed guesswork, right? Well, for some people, that may well be the case, but it’s not a good […]
My son Sam watches quite a lot of films and I have to admit his taste in movies isn’t exactly highbrow. His favourite of all time is probably the Back To The Future series. Apparently, he’s seen all three at least 10 times each. Where did we go wrong? I’ve seen the […]