With 2017 coming to an end, it’s the perfect chance to take a step back, reassess your goals and set plans for 2018. Having a suitable plan in place is the most effective way to have a clear marketing focus and to be able to track results throughout the year.
There are many hurdles to jump when it comes to email marketing. Many marketers, rightly so, put a great deal of focus into a compelling subject line and interesting content. While these are important, it’s equally necessary to make sure you’ve considered your click-through rate, and have done everything you can to ensure the highest […]
Ranking well on Google is one of the most powerful and profitable ways to help you increase your website’s traffic and grow your business. Over the years, Google has built a whole host of tools to help you boost traffic, as well as optimise the page these visitors land on. If you’re failing to take […]
Though 2017 is not yet over, this is always a good time of year to step back and take stock. You can evaluate your marketing strategy and consider the marketing techniques that have been working well and which are set to dominate in the coming year. With so many channels available, such analysis is always […]
As a business owner, I’m sure you’ve got 101 things you’ve got to do today. Of those, can I ask what’s the most important? I personally believe that from your business’s point of view the winning and retention of new customers is the single most important thing. Think about it. If you’re […]
Recently I was on holiday with my family in Sri Lanka. To make life easy we had a guy who drove us around, sorted out any issues and generally enabled us to relax and enjoy ourselves. Now we’ve had this kind of guy before and it’s just luck as to whether you get […]
Digital marketing offers a whole world of opportunities. But the fact is that very few businesses successfully utilise the internet successfully. So what are the mistakes that you should ensure you’re not making? #1 – They Are Not Building an Opted-In List Over 99% of visitors leave websites without taking action. […]
Who doesn’t want to drive more traffic to their website? I’ve helped many website owners to achieve their higher traffic goals. But I also know it can be challenging for a layman.
There are many different marketing channels to communicate with your audience. A key one is email marketing. Email marketing offers many benefits for your business. It helps you to build relationships with your audience, provide valuable content and demonstrate your expertise. There are many factors that make email marketing so important.
I received an email last week about a smartphone app called Chatbooks. What’s clever about Chatbooks is that it takes your pictures from your phone via your Instagram or Facebook account and makes them up into photo albums. Now while it all sounds very clever and convenient it isn’t the service that I […]
At the beginning of August, my family and I were in Edinburgh for the first two days of the Fringe Festival. It really is an amazing event – over 3000 different shows over the course of a month. The big difficulty is deciding what shows to go and see as you’ve absolutely no […]
I’ve recently started working with a lovely new client called Becca. She currently has a tiny business where she provides cleaning and companionship services for elderly people and she wants to grow it.
We’re going away in a couple of weeks. Although my kids are all in their twenties with busy lives they all still come which I absolutely love. One thing I don’t love is sorting out travel insurance.
So here we are in late August. The kids are still off school and half the world is on the beach. I regularly hear people saying that it’s not worth doing too much marketing as so many people are away. Not surprisingly I don’t buy that one but if that’s your opinion […]
Just like your home page, blogs are an important tool for the success of your business. Even though blogs have been around for years, people still have a lot of misconceptions about them. They’re too hard to write, some will say, or I have nothing to blog about, others complain. Working as a marketing consultant […]
Football – some people love it and others hate it. As they say “it’s a funny old game”. When you come to think about it there are a lot of similarities between football and marketing – let me explain. Consistency Football teams are always looking for consistency. Being great one week and rubbish the […]
The political turmoil in the UK over the last few months has been remarkable. The lessons for business are obvious here. If you offer your customers what they want to buy, they will reward you with their custom. If, however, you offer them what you want to sell them, they may go elsewhere […]
Being a politician is very similar to being a business owner in many ways – the main difference being that we call our supporters customers and they call their supporters voters.
I think the global political situation recently can be compared to the political situation we’ve seen in the UK, the US and France recently.
In the age of Facebook, Twitter and other social media platforms, information is instant. Customers can find out anything about you in seconds – something which can be good or bad.