Blogs are an important tool for the success of your business. Even though blogs have been around for years, people still have a lot of misconceptions about them. They’re too hard to write, some will say, or I have nothing to blog about, others complain. Working as a marketing consultant in Surrey, I think it’s […]
Football – some people love it and others hate it. As they say “it’s a funny old game”. When you come to think about it there are a lot of similarities between football and marketing – let me explain. Consistency Football teams are always looking for consistency. Being great one week and rubbish the […]
The political turmoil in the UK over the last few months has been remarkable. The lessons for business are obvious. If you offer your customers what they want to buy, they will reward you with their custom. If, however, you offer them what you want to sell them, they may go elsewhere and […]
Being a politician is very similar to being a business owner in many ways – the main difference being that we call our supporters customers and they call their supporters voters.
I think the global political situation recently can be compared to the political situation we’ve seen in the UK, the US and France recently.
In the age of Facebook, Twitter and other social media platforms, information is instant. Customers can find out anything about you in seconds – something which can be good or bad.
Your website is the cornerstone of your marketing collateral. No one is going to do business with you until they’ve checked you out online.
Getting new customers and clients should be easy. But only if you’ve got what it takes. And what does it take? It takes a system.
As a marketing consultant in Surrey, a key marketing question I am often asked is: ‘How can I reduce my website’s bounce rate?’ Just as a reminder – the bounce rate is where visitors come to your site and then leave (bounce off) immediately. What you want, of course, is for them […]
Email marketing is still one of the most effective marketing channels. It’s highly targeted It’s immediate It’s very cheap It enables you to build up relationships over time. All small businesses should be doing it. But ………. Open rates can be very low. Emailing a warm list is likely to give you […]
Sometimes in marketing, it can feel like it’s just a matter of being in the right place at the right time (or the wrong time for that matter). Surely half the time it’s just a case of informed guesswork, right? Well, for some people, that may well be the case, but it’s not a good […]
My son Sam watches quite a lot of films and I have to admit his taste in movies isn’t exactly highbrow. His favourite of all time is probably the Back To The Future series. Apparently, he’s seen all three at least 10 times each. Where did we go wrong? I’ve seen the […]
Marketing these days can be divided into two camps – attraction or interruption marketing. Attraction marketing is when you put your information out there usually online and people looking for your services find you.
Leads are the oxygen which keeps your business alive.
Even in this digital age, words are the most important element of your marketing materials.
SEO is an essential tool to the success of your website and therefore your business.
Evergreen content is a term that you may have heard before. Many people talk about it and the benefits it can offer. But what exactly is evergreen content? And why should you invest in it?
There are many benefits to having your own business blog. As you can see from my regular blog updates, I’m a big believer in blogging! Not only is it a great way to communicate with your customers, it’s also useful for displaying your authority in your industry not to mention that Google loves fresh content […]
As a nation, us Brits have always been very creative. Whether that’s the incredible inventions that have come out of these tiny islands or the creativity of our marketing and advertising. I always cringe when I see ads on TV that have been created for other European markets and then used here. They’re […]
So we’re now well into 2017 and hopefully you’ve got a multitude of marketing opportunities. But, how do you ensure your marketing plan is both right and achievable?