Ranking well on Google is one of the most powerful and profitable ways to help you increase your website’s traffic and grow your business.
Over the years, Google has built a whole host of tools to help you boost traffic, as well as optimise the page these visitors land on.
If you’re failing to take advantage of these tools, then you are missing out on a big trick, especially seeing as they are all free.
Here are two of the most powerful tools available, which you need to start using today:
1. Google Analytics
Google Analytics is an incredibly useful free resource which gives you deep insight into all metrics regarding your site’s traffic.
You can see where customers are coming from, what they are doing on your site, get a breakdown as to who they are, and what content they are most enjoying.
You can then set conversion rates to track all of these visitor interactions and get accurate data as to how well your site is performing.
To get started, you simply install a unique tracking code on your site and then get to work collecting data and assessing the results.
In turn, you can use this data to find out what’s working, what isn’t, and drastically start to grow your conversions.
2. Google My Business
Google My Business is designed for businesses who want to accurately display vital company information and allow people to find them more easily.
Your Google My Business profile allows you to build up reviews from past customers and create a profile which potential customers can trust and get validation from.
The aim of Google My Business is to fully update and work on your profile to earn one of the coveted 3-pack spaces.
This means that when somebody searches for a company close to them that provides your services, you are one of the three businesses recommended to them.
Properly implementing both of these tools can take time, and a willingness to invest in split-testing results to find a strategy that helps you scale your business.
For help in speeding up this process, and make proper use of the tools, contact me today.
With years of marketing experience spent deploying tools tailored to the specific needs of each client, I know what works and what will help you reach more customers and increase your sales.